Marketing Leaders, Techniques, Research, and Stories

AuthorZubin Doshi

Local SEO

Doing Data Aggregators The Right Way

Posted on April 13th, 2015.

Table of Contents: What Are Data Aggregators? What You Need To Do Claiming Your Listings Acxiom Localeze Infogroup Factual What Are Data Aggregators? Local search directories (such as Google My Business, Yahoo Local, Yellow Pages, Bing Places, etc.) get information for business listings from four key sources: The company itself Individual users Other local search directories Data aggregators Data […]


Local SEO

What’s With Yelp’s Review Filter?

Posted on October 15th, 2014.

Yelp Explained Since 2005, Yelp has been one of the most popular websites that publishes crowd-sourced reviews about local businesses. The latest studies show that in 2014, Yelp had approximately 132 million visitors and around 57 million reviews. Yelp’s revenue comes from businesses that advertise on its website. The Review Filter System Not all reviews are visible on Yelp because many of them have […]


Email Marketing

Constant Contact vs. MailChimp

Posted on October 2nd, 2014.

MailChimp and Constant Contact are two of the most popular email marketing programs. I have a pretty solid knowledge of Constant Contact, but I have dabbled with MailChimp. In my experience, b0th are reliable, affordable, easy to learn, and share most of the same features. I found that most experts agree with me. But you must choose one over the […]


Onpage SEO

Meta Tags & How They Work

Posted on September 30th, 2014.

What Are Meta Tags? Simply put, meta tags are snippets of information, written in HTML, that tell search engines what a page is about. Meta tags cannot be seen on the page itself. Instead, they are visible in a website’s HTML code. You can see this code in a browser by right clicking and then clicking “View page source” […]