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Design

Pros & Cons of 3 Common WordPress Theme Approaches

Posted on March 3rd, 2020.

Use Case A client has an existing website built with Elementor and website managers are having issues managing content. They want to rebuild the website with a different WordPress theme that is easier to manage. In particular, they want to make blog post categories more effective as topical landing pages for digital marketing.  Question What […]

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Content Marketing

Drive Business Results with Google

Posted on June 3rd, 2019.

Topics Introduction to Online Advertising How to Reach Customers with Google Ads Reaching Customers with Local Services By Google – This is a Google Products service designed to assist local service providers and consumers. FAQs Introduction to Online Advertising A recent study by IFLSCIENCE shows that the average consumer spends approximately 6 hours and 42 […]

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Social Media Marketing

Instagram Visitors by their Country

Posted on March 22nd, 2017.

During the last couple of years, Instagram has managed to grow from a photography sharing application to one of the most popular social media apps available on the market. With over 600 million registered users, and over 300 million daily active users, Instagram has become the leader of social photo sharing applications, as it is […]

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eCommerce

Is Google’s New ‘Possum’ Update Affecting Your Business?

Posted on September 26th, 2016.

Recently, the local 3pack rankings has made many business owners concerned about the results of their rankings. The most common question among these concerns are “Where did my Google My Business listing Go?” With Google’s new update, your listing is still there in the search results, but it may be getting filtered out. Many are […]

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eCommerce

Advice for Connecticut Businesses Using WordPress to Avoid Getting Hacked

Posted on June 29th, 2016.

Do You Know Where Your Hackers Came From? The troubling statistic is the most people do not know how the hackers have entered through their site. According to a WordPress survey, 1,032 respondents took the survey, but 61.5% did not know how the hacker gained access to their website. But, many of these people also […]

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Small Business

How to Save Money on Domain Names

Posted on May 23rd, 2016.

  When you’ve got a business that you want to create a website for, the very first place that every business must start is registering the name of the website with a registrar service. However, not all domain registrars are created the same. Many offer a variety services to go along with domain registration, such […]

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Small Business

Catching a Ride in Stormy Weather

Posted on January 29th, 2016.

Nothing can wreak havoc on your travel plans like a winter storm. Naturally, the best thing to do when a storm is approaching is to batten down the hatches and stay off the roads. Unfortunately, this isn’t always possible. You could have an unexpected emergency which forces you to brave the elements or you could’ve […]

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Design

Understand UI vs UX in 1 second flat

Posted on November 25th, 2015.

Not sure what UI & UX mean? Here’s a visual reference that will learn ya! UI, or User Interface, is about what people (users, visitors, etc) see and have to interact with. UX is about User Experience, and as great designers will tell you, this is a more holistic and effective approach than simply focusing […]