Time is always of the essence and while the best work should not be rushed, the point is that if you look in the right places, you can generate keywords and inspire effective content marketing by looking in a few key places.
How can I spend just 5 minutes to generate great ideas for keywords?
- Google suggested searches below search results
- Rise in “near me” searches has increased 34 times since 2011 and doubled in the last 12 months.
- Ask your customers!
Generating great keywords doesn’t have to be stressful, a few good practices can spark your creative thinking!
In fact, Google provides us with insight into what they think is semantically related to our searches! When searching for something, be sure to check out the suggested searches at the bottom of each search results page. These are keywords that other people have used to find topics similar to what you are looking for.
Since 2011, “near me” searches have increased 34 times. They have also doubled since 2014. Examples include “mechanics near me” or “restaurants near me”. These searches are especially prevalent and useful on mobile devices (account for almost 80% of “near me” searches). Since mobile users are on the go, finding search results in their vicinity is crucial.
Lastly, ask your customers for suggestions. From the agency perspective, your customers are businesses and they know their industry and specialized offerings much better than you ever will. In B2C marketing, this can be researched with your analytics data, though with the now-dominating factor of (not provided), but it doesn’t hurt to just ask! Clients & customers are a great resource for finding similar search terms that might not be so apparent at first glance.
Need help generating keywords and using them to build an SEO, SEM or content marketing strategy? reach out to one of our contributing consultants to start the discussion!
Ryan is co-owner of 3PRIME, LLC and lives in New Haven, CT with his Wife Amy and 3 children.